Encourage impulse purchases and draw attention to specific products

The power of a counter display unit lies in its ability to showcase products in a way that captures the attention of customers and encourages them to make a purchase. By placing products at eye level and presenting them in an attractive and visually appealing manner, a well-designed display can increase sales and drive customer engagement.

Our displays are crafted using a variety of wood types, finishes, and stains, allowing for complete customization to fit your specific design style and aesthetic. From classic natural wood finishes to bold painted designs, we offer a wide range of finishing options to ensure your display is a perfect match for your brand.

And with our custom branding options, you can take your displays to the next level. We offer a variety of branding techniques, including laser etching, vinyl decal, and digital printing, to add your logo, messaging, or other branding elements to your display unit.

Below are some examples of some of the Premium displays we have produced in the past

If you're considering using wood for your next retail rollout then get in touch info@customwooddesigns.ie

Our displays are crafted using a variety of wood types, finishes, and stains, allowing for complete customization to fit your specific design style and aesthetic. From classic natural wood finishes to bold painted designs, we offer a wide range of finishing options to ensure your display is a perfect match for your brand.

And with our custom branding options, you can take your displays to the next level. We offer a variety of branding techniques, including laser etching, vinyl decal, and digital printing, to add your logo, messaging, or other branding elements to your display unit. This ensures it perfectly reflects your unique brand identity and helps to create a memorable in-store experience for your customers.

If you're considering using wood for your next retail rollout then get in touch info@customwooddesigns.ie

Our flat-pack pop displays are designed for modern retail: quick to assemble, easy to move, and built to look premium on the shop floor. From countertop product displays to freestanding POS stands, every unit is made to help brands launch, promote and grow — whether you’re rolling out to a few stores or scaling across Ireland & the UK. Click through to browse our full POS Display Collections and choose a ready-to-order unit or enquire about branded print, colour matching and custom sizing.

Best-in-class retail displays — designed better, built better. With unmatched design thinking and real production expertise, we create product displays that sell: strong, stable units with premium finishes, smart shelf layouts, and clear branding zones that make your product instantly stand out. From flat-pack promotional displays to permanent wooden POS stands for multi-store rollouts, our displays are engineered for quick assembly, easy shipping, and long-term use on busy shop floors across Ireland ,UK and EU . Browse our POS Display Collections to find the perfect unit — or enquire for branded options, colour matching, and custom sizes.

Retail Displays & Point of Sale Solutions

Alongside our custom awards, we also design and manufacture retail display stands, POS units, and branded merchandising fixtures through our dedicated site CWD Displays.

From flat-pack plywood display units and countertop POS stands to fully branded floor displays, gondolas, and product presentation systems, CWD Displays is Ireland and the UK’s trusted partner for retail and merchandising solutions. All displays are:
Customisable with colours, stains & logos

Lightweight yet durable (birch ply & MDF)

Flat-pack for easy shipping

Designed for retailers, distributors & brand activations

👉 Explore the full collection at cwddisplays.ie and discover why leading brands choose us for retail visibility, merchandising, and POS impact.